A New Gaze

About the prize


A New Gaze is an award for young artists working in the field of contemporary photography. It is a joint project of the Vontobel Arts Commission and curator Urs Stahel.

The award is open to artists from all over the world who are at the beginning of their careers. Our focus will change from one continent to the next, enabling the winner to implement a new project. The resulting work will be presented in an exhibition in Zurich, accompanied by a catalog.


Why A New Gaze?

For us, contemporary photography is a way to enhance, question and break through our everyday reality with new perspectives. With A New Gaze, we aim to promote and convey alternative, surprising perspectives on the world around us. The prize is thus an element of our corporate responsibility, and we believe that, in combination with the close support of the curators, it can make a valuable contribution to the careers of the respective artists. A New Gaze is a joint undertaking that both reveals fresh perspectives and promotes creative work.

Vontobel has been building a collection of contemporary photography since 2014.

Find out more about Art at Vontobel



Potential awardees are nominated by experts from the field of photography or contemporary art in the context of the selected continent. Close cooperation with experts from different parts of the continent promotes the greatest possible diversity and coverage, from the standpoint of geography, content and photographic technique, but it is unfortunately not possible to assure that every region of the continent is covered.

Nominated photographers are invited to submit a proposal for a freelance project. The only requirement is that it should relate to a defined theme with which Vontobel has been working in the current financial year.

The jury, consisting of the Arts Commission, Luisa Baselgia (project manager / curator), Urs Stahel (consultant / curator) and one or two experts, decide on the winning project on the basis of the project proposal, a portfolio and the artist’s CV. The winner receives 20,000 CHF to realize the project. In addition, we finance and support the implementation of the work, from the concept phase to exhibition and accompanying publication. All along, the curators work closely with the artists.